With just a$200 budget, and a limited reach, Martin and his friend Steve Failows (aka Flakjakt) needed to find a way that they could draw a bit of attention to their project without sacrificing the quality.
With the hype surrounding the iPhone, plus the 720p video camera, an idea was born.
Source:
http://www.digitaltrends.com/mobile/first-music-video-shot-entirely-on-the-iphone-4-debuts/
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