Apple has begun airing four new TV ads for the iPhone 4.
The commercials are unusual in style for the company, for instance going without any musical soundtrack whatsoever. More importantly however they jettison the company's usual app focus, and instead concentrate on FaceTime, the iPhone 4's Wi-Fi-based video calling feature.
Source:
http://www.macnn.com/articles/10/07/12/tv.spots.omit.music.apps/
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