Microsoft should cut out the middlemen build its own phones

Microsoft has long been a software company: it builds the software, and lets third parties build the hardware.

It's a model that has served the company well. But if it wants to be a serious player in the phone market, that needs to change.

Source:
http://arstechnica.com/microsoft/news/2010/07/microsoft-should-cut-out-the-middle-men-and-build-its-own-phones.ars