That program, the American Heart Associations Pocket First Aid & CPR app, saw its sales skyrocket after the media coverage of Woolleys experience.
AdAge reports that despite the $3.99 first aid app competing with other free and lower-cost medical apps, it climbed from number 97 on the list of top paid apps ...
Source:
http://mashable.com/2010/02/01/life-saving-app-sales-surge/
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