Even though the company initially refused to waive a $400 termination fee for a WWII veteran who had suffered a devastating stroke and would never return home again, a Twitter campaign by the man's son resulted DirecTV caving in the face of immense social media pressure.
And Sarah Palin thinks Twitter is useless...
Source:
http://blogs.houstonpress.com/hairballs/2010/02/directv_contract_problems.php
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