The agency hired two typographers, Pierre & Damien from Please Let Me Design and a pro race pilot (Stef van Campenhoudt) to pull this undertaking off.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )
Source:
http://ifitshipitshere.blogspot.com/2009/07/font-designed-by-car-toyota-iq.html
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