'He began with a story about chasing down a job at Digg, the once popular bookmarking site, shortly after he graduated from the University of Arizona.
He said he'd won over Digg's elusive cofounders by sending them "bikini shots" from a "nudie calendar" he'd put together with photographs of fellow students posing in their swimsuits.'
Source:
http://motherjones.com/media/2012/04/silicon-valley-brogrammer-culture-sexist-sxsw
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