Sleeved iPad 2 run over by car survives

Last month, in a marketing stunt, an iPad 2 encased in a $59.99 G-Form "extreme" sleeve was tossed out of a plane and survived just fine.

So what, right? Who drops their iPad out of a plane?

Source:
http://news.cnet.com/sleeved-ipad-2-run-over-by-car-survives/8301-17938_105-20063027-1.html