AOL has made the acquisition of The Huffington Post sound like a nice add-on for its existing content business, but the reality is that AOL had to do something dramatic, since traffic has been plummeting and losses increasing at some of its major media properties.
Source:
http://gigaom.com/2011/03/11/why-aol-was-so-desperate-to-hook-up-with-huffington-post/
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