Is Social Media too Dirty for Traditional Journalism

It's no secret that mainstream media is embracing social media (reluctantly in some cases).

As word of mouth turns to shares and Tweets, the darker side of sharing is creeping in and spooking many of the people who produce the best content. Is it possible to take the high road and still reap the benefits of social media?

Source:
http://www.fastcompany.com/1726779/is-social-media-too-dirty-for-traditional-journalism