Do Not Track is important because it creates a policy mechanism to augment the privacy enhancing technologies that we currently have.
There is an arms race between practical privacy tools and ubiquitous online tracking, and we fear that the trackers have powerful techniques that will almost always allow them to win the arms race against ordinary people.
Source:
http://www.eff.org/deeplinks/2011/02/what-does-track-do-not-track-mean
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