Apple is good at many things revolving around technology, but many would say that the key to their tremendous success is the way they do their marketing.
They have created a brand that exudes pride amongst its users, a subculture that is both coveted and reviled by the different sections of the masses. Just look at how they do their emails � love it or hate it, they work.
Source:
http://www.techi.com/2011/01/breaking-down-the-infamous-apple-email-style/
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