How do you make decisions? If youre like most people, youll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic.
You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you. How do persuasion architects apply these principles to influence our behaviour on the web?
Source:
http://www.smashingmagazine.com/2010/11/29/persuasion-triggers-in-web-design/
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