Greig first had the idea to start Oban Multilingual in the late 90s after working in both Spain and the Middle East, and realised that there would be a need for localised web strategies, including SEO, in the future.
He felt that too much emphasis was being placed on English-only content and his personal experiences when working abroad showed him that this would never accurately satisfy local search behaviour. His passion for the global web start
Source:
http://globalthoughtz.com/2010/10/70-of-world-internet-users-dont-speak-english-greig/
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