The most important word Steve Jobs used during his interview w/ Walt Mossberg and Kara Swisher at D8 was "people".
Not "Apple," or "technology" or even "iPad,". While he used the word in all sorts of contexts, it's a sign that Steve is acutely aware of people's opinions, wants, requests, desires and even failings.
Source:
http://www.fastcompany.com/1655523/steve-jobs-d8-language-words-ceo-speak-business-talk-people-apple
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