How SeaWorld used social media to defuse a major crisis

The recent killer whale attack at SeaWorld could have been the end of the theme park.

It was that bad. But it appears by all accounts that SeaWorld will continue operating with relative normalcy. That is in large part due to its social media efforts.

Source:
http://articles.sun-sentinel.com/2010-03-06/news/fl-slcol-seth-social-media-crisis-managem20100307_1_social-media-seaworld-park-s-blog