Thursday 12 November 2009

What a logo does not have to be or do

When designing a logo, designer's and clients (when conveying to the designer what they are looking for in their new logo) often focus on what their logo should be.

In this article, I focus on the exact opposite:

Source:
http://www.thedesigncubicle.com/2009/11/what-a-logo-does-not-have-to-be-or-do/

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