Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker.
It is often times overlooked, most likely because many dont realize the large benefits that can come from it. The first thing we think of when we think brand identity is a good logo.
Source:
http://www.webdesignerdepot.com/2009/10/the-art-of-branding-yourself-and-your-freelancing-business/
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