By streaming its music, sports and talk channels to users of the iPhone and iPod Touch, Sirius can give its existing subscribers another way to access content and let new customers sign up without buying new radios. Sirius also sees opportunities to bundle its satellite radio service with TV packages from...
Check it out here:
http://tech.yahoo.com/news/ap/20090312/ap_on_hi_te/tec_sirius_iphone
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