Essentially, the project is designed to create new ways for users to easily interact with, manipulate, and add annotation to existing objects in videos--in a way, its aim to create a much simpler-to-use and much-quicker way of applying some of the motion graphics approaches that are traditionally relegated to high-end and expensive motion graphics.
Link source:
http://hothardware.com/News/Adobes-Interactive-VideoObject-Manipulation/
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