Have you seen one of those lawn signs plugging a local dating website? A blogger gets obsessed with who is behind them and just how far they stretch. This is a report of his findings, which start in a tiny NJ town and lead all the way to the secret guerilla marketing infrastructure of a multimillion-dollar company...
Link:
http://themetricsystem.rjmetrics.com/2008/11/06/single-lawn-signs-conquer-the-american-landscape/
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